Branding, naming, brand development

Our company offers a full range of trade mark design and promotion services. If you plan to put a new product or a service on the market, issue a new line of products, rename your company or change its positioning, we would like to offer several projects or handle the issue on a case-by-case basis. Rebranding means changing all company's symbols that include the name, the logotype, the style of a company and brand positioning. By "branding" we mean creating a new brand by our efficient specialists, who suggest a variety of ideas and implement projects. Only a competent branding agency is able to do the task of quality brand design.

We won't tell you about the meanings of the word "name" as you can find them in many other branding agencies' sites. We would say that "naming" means not only to find a random pleasant name for the company. Naming is inventing a name for a company, a product or a service and the work includes investigating into competitors environment, studying different sources of information on particular features of a product or a service that is being promoted. Moreover, naming includes work with words and letters, juridical conditions research and a set of many other necessary steps. One of the goals of branding agency is to choose a clear name for the company that will sound right. The issue about the name for the company or its product is now becoming more and more urgent. And the best solution for that is to turn to experts in branding and naming if you are going to firmly establish your bussiness on the market. It sounds a bit trite, but the name of a company is a guarantee of success.

Naming includes market intelligence and selection of a copyrightable name that is then verified to be a novelty according to Rospatent database. Trade mark registration and visualization are logically final steps of the process of naming. It is important to understand that the client might not necessarily like the name. The choice of the name should not depend on somebody's opinion like that: 'I dislike it and I can't explain why', but it must meet the requirements of market situation. We certainly take into account your view on the matter as you know the target client of the company. Nevertheless, we reserve the right to estimate the situation on professional basis. The service of branding provides a comprehensive approach to the name creation, brand design and promotion. Branding is a long work of marketers, designers, copyrighters and other staff responsible for a concept development. To create a brand is to create a whole image of a product or a service in people's minds, both for visual and inner perception. In our work we employ a competent approach, experience, and... letters - Cyrillic and Roman alphabet.

Brand development

Brand development is a multistep process and it requires a great deal of professional skills. Marketers, analysts, copyrighters, designers and managers are involved. Brand development includes following steps: competitors environment research, development of a copyrightable name (naming), name verification according to Rospatent database, brand registration and visualization and its positioning. A quality brand development and a right choice of a concept should emphasize the individuality of a brand and be easily identified among many competing products or services. We offer a complex name develoment and naming as a single service. Brand development is creation of a brand ready to further development and promotion.

Naming is one of the steps in brand development. Full process of brand development includes name verification to be a novelty, registraton of a trade mark design and logotype design as well. A quality brand development and its concept should occupy a firm place in consumers' minds and correspond to their mentality.

Special offers

«Full brand development from scratch»

• Express market analysis.
• Choosing 5 variants of a name for a product or a service with necessary verification
• Verification of the final variant according to Rospatent database
• Making an application for trade mark registration
• Trade mark registration
• Inventing of a positioning slogan
• Logotype design presented in 3 variants
• Design of a company's style (letterheads, business cards, envelopes, folders, wrapper/label or souvenir items design)
• Brand book, the guide on the style application

Price: 200 000 RUB.
Terms of work: 5-6 weeks*
* - The terms of work exclude full trade mark registration

«Brand development from scratch»

• Express market analysis
• Choosing 5 variants of a name for a product or a service with necessary verification
• Verification of the final variant according to Rospatent database
• Making an application for trade mark registration
• Trade mark registration
• Inventing of a positioning slogan
• Logotype design presented in 3 variants

Price: 140 000 RUB.
Terms of work: 4-5 weeks*
* - The terms of work exclude full trade mark registration

«Mini offer on brand development»

• Express market analysis
• Choosing 5 variants of a name for a product or a service with necessary verification
• Verification of the final variant according to Rospatent database
• Logotype design presented in 3 variants

Price: 80 000 RUB.
Terms of work: 2-3 weeks